Consumer Testing Experience
Qualitative
Dr. Elmore is a trained focus group moderator, experienced with the following techniques:
Traditional focus groups
Mini-groups
One-on-one interviews
In-home visits
She can assist you with all phases of the research process including developing effective screeners and discussion guides to pre-briefing and debriefing of clients.
Quantitative
Dr. Elmore has extensive product research experience including:
Central location testing
In-home studies
She understands each project is unique. She can assist with determining the experimental design, preparing the screener and questionnaire, as well as handling data collection, data analysis and reporting of results.
Discrimination
Dr. Elmore understands the nuances of discrimination testing. She can assist in selecting the best method to fit your product and project objectives.
Descriptive Analysis
Dr. Elmore understands the value and insights descriptive analysis can bring to a research project. Her experience with descriptive analysis methods include panel training, data collection, analysis and reporting of results.
